TWELVE12 BRANDING
Client: Gold Dog Communications


Twelve12 apartments in DC is like a blank slate—a minimalist building with clean, beautifully designed interior spaces that allow you to project your own personality and style. The brand we created for Twelve12 celebrates and embraces a  minimalist mindset: that you have just what you need here. Copy includes “minimalist mantras,” that represent the aspirations and beliefs of our audience to create a meaningful sense of place.
Art Director: Chrissy Ortiz, Photographer: Rhea Anna