FUEL 17: FAIL
Client: Cobher Inc.

The challenge: to help Cohber, a printing company, stay relevant and connected. The solution: create a keepsake calendar that showcases and unites the creative community and the craft of printing all year long. Each year, the FUEL creative team invites 12 different designers, filmmakers, writers, illustrators, and other creatives to riff on a theme. FUEL 17: FAIL had iPhone filmmakers create 60-second Instagram-able films on the theme of failure. The films were posted on social media as well as a Pink Pearl zip drive tipped into a print calendar. The piece took home a national Gold ADDY at the American Advertising Awards. Art directors: Diane Fitzgerald Harris, Michele Hamilton Randall