The challenge: to help a printing company stay relevant and connected. The solution: create a keepsake calendar that showcases and unites the creative community and the craft of printing all year long. Each year, the FUEL creative team invites 12 different creatives to riff on a theme. FUEL 16: LOST & FOUND brought together 12 writers and the lost art of letter writing. The piece took home a national Silver ADDY at the American Advertising Awards. Art directors: Diane Fitzgerald Harris, Michele Randall.