Rochester Fringe Launch
Client: Rochester Fringe

Rochester, NY, is known as the city of festivals and its jazz festival is one of the largest in the country. So, how do you promote yet another arts festival, especially when it’s a type of arts festival most in the area had never experienced? We created a brand that celebrates the wit and multidisciplinary nature of The Fringe. And we created these teaser print and social media ads to launch it. Art Director: Anne Esse